LinkedIn is a serious website to use for business, unlike other social networks, which have a familial element to them as well. adults using LinkedIn are college graduates, and 45% of them earn over $75,000 a year, which is more per year than Twitter, Pinterest, and Instagram users (Pew Research Center).įurthermore, according to the site itself, LinkedIn is the most-used social media platform among Fortune 500 companies. LinkedIn users are educated and earn high incomes. LinkedIn, therefore, is a clear place to reach these decision-makers when trying to promote a product or service. ![]() The network does not just boast large amounts of users, but the users are influential, high-level executives that most businesses are targeting in their B2B marketing campaigns. LinkedIn Demographics StatisticsĪccording to LinkedIn, the site has 500 million members, 61 million senior-level influencers, and 40 million decision-makers using the website. For those who are wondering whether or not to invest time and resources in a LinkedIn strategy, these statistics will show the social media network’s worth. ![]() Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing. LinkedIn is a powerhouse social network for B2B marketers. ![]() These 20 Stats Prove LinkedIn Must be Part of B2B Marketing
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